ABSTRACT
Today, Corona Virus Disease (COVID-19) pandemic has created global issues, especially for business sectors, affecting consumer purchase decision and satisfaction. As a result, the business-people should be designed a new strategy and change the way of selling immediately product to face the problem and survive from business turnover. The COVID-19 has also stagnated business activities nationally and internationally for all types of industries and companies. The company's profit has dropped but its operating costs continue to increase, making most companies on the verge of bankruptcy. This phenomenon has attracted the researcher's attention to investigate the determinant factors that affect consumer purchase decision and satisfaction. This study designed using a qualitative approach through review literature. Reviews on determinant factors that influence purchasing decision and consumer satisfaction were conducted by reading and analysing 30 peer-reviewed journal articles and summarised in two tables, namely article journal and publisher distribution and article category on the basis of the subject. This study's findings indicate that the determinant factors consist of brand image, product quality, and price have substantial and significant influences on consumer purchase decision and satisfaction, either directly or indirectly. Interestingly, after reading and reviewing 30 peer-review articles, we do not find a particular model that connect the three factors (e.g., brand image, product quality, and price) to consumer purchase decision and satisfaction. For this reason, for further research, it is possible to utilise the purchases decision as a mediating role in the relationship between brand image, product quality and price on consumer satisfaction. In conclusion, we have successfully investigated and identified the determinant factors that affect purchase decision and satisfaction and the possible role of purchase decisions based on previously published articles that mention theoretically regarding mediating role and variable on consumer satisfaction. © IEOM Society International.
ABSTRACT
Corporate financial performance is an overview of the company's financial status report over a period of time to figure out how successful and profitable a company is in producing revenue. These indicators include sales growth, profitability (reflected by ratios such as return on investment, return on sales and return on equity), share price, earnings per share, and so forth. The world economy is currently facing economic challenges as the coronavirus (COVID-19) presence has a serious impact on health care, economy, transportation, and other fields in different industries and regions. It is crucial to evaluate the effect of a major public health emergency on company performance in these difficult economic times, as issuers are a fundamental component of the national economy. Investigations suggest that the financial system's internal factors may be the main cause of the economic downturn in recent years. Almost all industrial sectors were affected, including the telecommunications sector. This paper seeks to understand corporate financial performance during the Covid-19 period, collected from various related sources. This research is designed using a qualitative approach through literature study. Reviews on corporate finance performance are carried out by reading and analysing 25 peer-review journal articles and summarised in two tables, namely journal articles and publisher distribution and article categories based on their subject. This study's findings are that the government must maintain economic stability by paying attention to the Covid-19 virus pandemic problem because it is very influential in its economy. There are several obstacles in data collection, such as lack of updates, incomplete financial reports. In conclusion, this study found that the government's role is significant in tackling the Covid-19 pandemic so that all fields can be saved and accelerate the transition period by creating conducive economic conditions. © IEOM Society International.